In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and various other facts about modern-day B2B marketing. We discuss how the acquiring journey is currently totally fragmented as well as the way that community structure can aid marketers retake control of the exploration as well as … Read More